A 60 Minutes segment called In the Path of Fire that ran just last year in May 2017, but many wildfires ago, described and showed the enormous difference fire-proofing a home can make. Just clearing a home's perimeter of debris goes a long way, as does installing ember-proof vents. Circled in the photo above is the unscathed California home of retired firefighter Fred Roach. Fred Roach: This house here was prepared. And did not need ... the air tanker full of retardant ... or the helicopter full of water ... or all the engines to protect it. It, it was, it protects itself. Voiceover: Fred Roach thought about fire when improving his home. And says anyone can do what he did. FR: The house was stuccoed about five years ago. And we stuccoed everything under the eaves, the entire thing. Steve Inskeep: Stucco's basically fireproof? FR: Uh basically. Close to it. And then we took all the redwood decking off the deck and replaced it with synthetic. SI: Which doesn't...
In April this site published " Ad Tech Primer " to lend this writer's background in ad tech to the democratic conversation around social media ads and market surveillance finally taking place in our public sphere. Today this site brings you a transcript of a podcast that explains why ad tech may nudge you toward a conversion event, but has yet to be effective at building brands. It may never be effective if tight surveillance remains the norm. The Ad Contrarian produced this podcast episode " I Finally Understand Why Online Advertising Doesn't Build Brands " and the title immediately caught this writer's eye. This episode falls squarely inside this site's beat. Begins "Ad Contrarian" Bob Hoffman: For years I've been writing about a mystery that should perplex any clear-minded marketing person: the mystery is why online advertising seems to be incapable of building customer-facing brands . We've had 20 years of phenomenal gro...
I was driving to downtown San Francisco to look for a summer job. We listened then to KGO AM 810 radio nearly round the clock. The familiar friendly voices of KGO turned serious before the 9AM talk show hour to deliver breaking news: a middle-aged man had "gone postal" on his ex-coworkers at a city high rise at 101 California street. It was still far away, off in the radio, in the media. I found parking and job-hunted at the restaurants I planned to ask for waitress positions. I kept hearing "101 California 101 California" over the airwaves of passing cars, the way we attuned to same media among strangers back then. (Neighboring cars co-listening to the same radio is depicted in "Once Upon a Time in Hollywood". It was like that. Empathy weaver built-in.) So I meandered down to 101 California and turned a corner to see a scrum of reporters at the corner. Boom michs, TV cameras, people writing into notebooks. Some serious, some relieved after hours of cove...