Names for Non-Targeted Ads

A "general audience" ad, a "prestige" ad... Doc Searls, while in Europe, discovered Washington Post offers subscribers either: a) targeted ads, or b) no ads at all. Either online publishers have already forgotten how to fill those ad slots - or they're playing hardball in the face of GDPR. Searls makes a plea:

Step one to breaking out of our silos is giving these non-targeted ads a name. Synonyms for "general":

general

 

1   accepted, broad, common, extensive, popular, prevailing, prevalent, public, universal, widespread  

2   accustomed, conventional, customary, everyday, habitual, normal, ordinary, regular, typical, usual  

3   approximate, ill-defined, imprecise, inaccurate, indefinite, inexact, loose, undetailed, unspecific, vague  

4   across-the-board, all-inclusive, blanket, broad, catholic, collective, comprehensive, encyclopedic, generic, indiscriminate, miscellaneous, panoramic, sweeping, total, universal  
 
Antonyms    
  definite, distinctive, exact, exceptional, extraordinary, individual, infrequent, particular, peculiar, precise, rare, special, specific, unusual  

English Collins Dictionary - English synonyms & Thesaurus  

This work by AJ Fish is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.