A tie-facing ad is an ad seen by many people at once. (This is explained at the end of a post titled " Why ad tech can't build brands (yet) ".) A dark ad is a targeted ad one typically sees on the web. In fact, any ad we see on the web is assumed to be a dark ad. We assume only we see it. This tie-facing ad was taken from today's e-edition of the Los Angeles Times. An e-edition is the exact replica of that day's print (paper) edition. (Newspaper employees refer to that as the "dead tree" edition because paper is made from trees.) The ad was purchased to run the same day the House of Representatives votes whether to impeach President Trump for a second time. In three parts, the ad is below, first its top (click to enlgarge, and read): ... the ad's middle (click to enlgarge, and read): ...and the ad's bottom, which shows who paid for the ad (click to enlgarge, and read): When a reader knows it's a tie-facing ad, the ad becomes an ...